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Online Advertising

ABI Web Site Banner Ads
The ABI Web site (www.abi.org) is the perfect vehicle for reaching insolvency professionals. The site boasts more than 1 million views and more than 25,000 unique visitors per month, demonstrating the high value you get for your advertising dollar. Attractive right-hand-read vertical banner ads provide prominent placement that is seen at all times!

All ABI banner ads rotate continually, providing consistent visibility. Rotating the ads in each section of the site allows for up to three advertisements that share views equally. Banner ads may rotate in conjunction with ABI house ads. These "skyscraper" banners measure 120 x 600 pixels with a recommended maximum initial download file weight of 40k. Banners may be supplied to ABI as JPEG, GIF or FLASH files.

The different sections of ABI's Web site that online advertisers can choose to have their banner ad rotate are:

Online Resources
ABI members and non-members visit this area daily to get bankruptcy news and other important insolvency information.

Bankruptcy Blog Exchange and ABI Podcasts
The comprehensive ABI Blog Exchange pulls from 32 insolvency-related blogs, compiling them in one location, and providing practical tips and information from colleagues. ABI's Podcast site contains archives of all of ABI's recorded interviews with influential figures in the insolvency world.

Meetings & Events
With more than 30 meetings each year, bankruptcy practitioners visit this area often; visits are longer than average due to online registration.

Career Center
This section provides the perfect opportunity for those who want to reach job-seekers or employers in the insolvency field.

Publications
Another popular area of the site, the Publications section, allows bankruptcy practitioners to search for a wide range of articles and archives, as well as order books.

News Room
This section attracts journalists, ABI members and others seeking research materials on insolvency topics.

Membership
An upgraded online Directory and streamlined shopping cart have boosted views in this section; visitors spend extra time here to search the Directory or to join/renew.

About ABI
Members, new members and prospective members visit this area for essential ABI information, including the popular ABI Committee e-Newsletters.

Committee e-Newsletters
Produced quarterly by ABI committees, newsletters include short, relevant articles. There are currently 22 different committee newsletters viewed by 80 percent of ABI members.

Consumer Bankruptcy Center
The recently upgraded Consumer Bankruptcy Center is the perfect vehicle for those who want to reach consumers considering bankruptcy or who are struggling with credit issues. This page requires a banner size of 245*105 pxi.

E-mail Marketing

New! ABI Smart Brief Advertisements (Formally the ABI Update)
1 Week (2x per week)
ABI's Web site gives you a high degree of visibility in the insolvency world. The ABI Smart Brief lets you push your important message out to your target audience. This twice-weekly e-newsletter featuring news highlights and analysis, commentary, what's new from ABI headquarters, upcoming events and key ABI developments. Delivered via e-mail on Tuesdays and Thursdays, the ABI Smart Brief reaches approximately 9,000 members and is an outstanding means of reaching highly targeted bankruptcy professionals. You can choose from a crown banner ad at 640x130 pxi or a square anchor at 200x200 pxi.

ABI Daily News Headlines Advertisements
1 Week (5 business days)
The ABI Daily News Headlines also lets you push your important message out to your target audience. Delivered each day to approximately 2,500 ABI members via e-mail in HTML format, it provides subscribers with a roundup of the day's important insolvency news reported by the major news media. ABI members highly rate this service, making it an ideal advertising vehicle. Daily News Headline ads have a 25-word maximum with one hyperlink.

Online/E-mail Advertising Costs

1. Web Site Banner Ad Pricing - Per section
   • 3 month: $5,000
   • 6 month: $7,000
   • 1 year: $12,000
2. ABI Smart Brief - (1 wk/2days):
   • Crown Ad: $3,000
   • Square Ad: $2,500
3. ABI Daily News Headlines (1 wk/5 days): $3,000

American Bankruptcy Institute
44 Canal Center Plaza, Suite 400
Alexandria, VA 22314
Contact: Anne-Marie Corkran
Tel: (703) 739-0800
Fax: (703) 739-1060
E-mail: marketing@abiworld.org