ABI Journal
Advertising
The American Bankruptcy Institute (ABI) is the premier source of
information and education on insolvency. ABI is recognized by
insolvency professionals, Congress and the media as the authoritative
source of bankruptcy information and education. With nearly 12,200*
members, ABI is the largest multi-disciplinary, nonpartisan
organization dedicated to research and education on matters related to
insolvency.
The ABI Journal, ABI's flagship publication received by all
its members, is the best advertising medium in reaching insolvency
professionals nationwide. More than 90 percent of ABI Journal
readers rate it as an excellent source of bankruptcy information,
with high pass-along readership with their colleagues. ABI members are
leaders in the field of bankruptcy and make purchasing decisions for
their firms on a wide range of products and services, making the ABI
Journal the top choice among advertisers in reaching insolvency
professionals.
* Current membership as of June. 1, 2009.
"The ABI Journal provides a direct and effective channel to
the people we want to communicate with in the restructuring
business."
-Debra Kuptz, Chief Marketing Officer, AlixPartners.
- Circulation: 12,200
- Frequency: 10/year
- Bonus Distribution:
- April - Annual Spring Meeting
- October - NCBJ distribution (Oct. 18-21 in Las Vegas) and
Annual Report
- December/January - Winter Leadership Conference
Rate Sheet, Advertising Contract and Insertion Order
forms can be downloaded at the bottom of this page.
General Information
(more info)
Frequency Discounts: ABI offers
increasing
discounts for 3-, 6- and 10-time insertions. Ads do not have to run
consecutively, but must be the same size. To receive a frequency
discount, the advertiser must complete an advertising contract for all
the insertions that qualify them for the frequency discount.
Advertisers will be short-rated if they do not use the number of
insertions on which their rate was based during the year.
Insertion Orders: Insertion
orders must be submitted for each advertisement, even if the advertiser
is on contract. This gives the advertiser the flexibility to provide
new artwork, request special positioning and monitor billing
procedures. Insertion orders must be submitted by each issue's ad space
deadline.
Tombstones: ABI accepts
"tombstone" announcements regarding new clients, business
accomplishments, anniversaries, office openings, new employees, etc. To
run a tombstone, please submit an insertion order by the appropriate ad
space deadline.
Position Requests: Position
guarantees are available for an additional 10 percent. Requests may be
in relation to a regular feature or in relation to other
advertisements. Placement on a particular page is not guaranteed.
Advertisers not requesting special positioning will be placed in the
best possible position.
Pre-printed Inserts: Pre-printed
inserts can be inserted into the ABI Journal, but
must be presented to ABI in advance for approval. The
insertion rate is based on acceptable weight materials. Heavy-weight or
multiple-page insertions will be considered, but the rate may be
slightly higher. Pre-payment is required. Inserts should be no more
than 8 pages front and back.
Cancellations: All
cancellations must be received in writing no later than the issue space
closing date to avoid incurring a charge.
Payment: Payment should be
included with the insertion order. Please send it to: ABI Staff
Accountant, 44 Canal Center Plaza, Suite 400, Alexandria, VA 22314.
ABI reserves the right to hold the advertising agency and the
advertiser jointly responsible for all payments. Ads will not be
inserted for advertisers or agencies whose accounts are more than 30
days overdue. In addition, no artwork will be released to the client or
agency until all invoices are paid in full.
Production
Requirements (more
info)
Mechanics: Ad artwork must be
submitted as a high-resolution (300 dpi) EPS or PDF file, but can also
be submitted as a Quark or InDesign file. Do not send Word, WordPerfect
or Power Point files for ad artwork; instead, convert these into
high-resolution PDF files. Do not send Word, WordPerfect or PowerPoint
files for ad artwork; instead, convert these into high-resolution PDF
files. If sending a Quark or InDesign file, please include all high
resolution images and fonts for Macintosh; otherwise, please convert to
high-resolution PDF or EPS files. All original images used within the
ad artwork must be high-resolution. Ads must be submitted at the exact
contracted size; ABI will not re-size ads. Ads will run exactly as they
are sent. However, ABI will alert the advertiser if there is a problem
with the file.
Color: Advertisements are
printed in black unless otherwise contracted. Full-page, 4-color
process ads will be accepted for an additional $600 for a full-page ad,
$400 per ad for 1/2 page or 1/3 page, and $200 for a half-column
ad.
Trim Size: 8 1/2 x 11 inches.
Full-page ads should be undersized by 1/4 inch on all sides and
will be centered
within the page.
Bleeds: Accepted for an
additional 5 percent. (Please note trim size.) Ad
background must extend 1/4 inch on all sides, and crop marks must be
included to indicate positioning. Body of ad must be centered to
fit 8 1/2 x 11 inches.
Alterations: Advertisers will be
billed for any production work required, plus 10 percent.
2010 ABI Journal Rates
ABI Member 2010
Rates*
|
1X |
3X |
6X |
10X |
Back Cover |
$4,600 |
$4,465 |
$4,200 |
$3,835 |
Inside Front Cover |
$3,930 |
$3,820 |
$3,580 |
$3,235 |
Inside Back Cover |
$3,930 |
$3,820 |
$3,580 |
$3,235 |
Full Page |
$2,540 |
$2,470 |
$2,375 |
$2,240 |
Insert |
$2,200 |
$2,080 |
$1,850 |
$1,505 |
Half Page |
$1,410 |
$1,370 |
$1,315 |
$1,250 |
1/3-page (vert.) |
$1,020 |
$990 |
$935 |
$890 |
1/3-page (horiz.) |
$1,020 |
$990 |
$935 |
$890 |
1/2 Column |
$650 |
$630 |
$590 |
$540 |
Non-member 2010
Rates*
|
1X |
3X |
6X |
10X |
Back Cover |
$4,820 |
$4,685 |
$4,430 |
$4,065 |
Inside Front Cover |
$4,160 |
$4,045 |
$3,810 |
$3,465 |
Inside Back Cover |
$4,160 |
$4,045 |
$3,810 |
$3,465 |
Full Page |
$2,775 |
$2,680 |
$2,565 |
$2,425 |
Insert |
$2,425 |
$2,310 |
$2,080 |
$1,735 |
Half Page |
$1,460 |
$1,410 |
$1,365 |
$1,290 |
1/3-page (vert.) |
$1,125 |
$1,080 |
$1,030 |
$960 |
1/3-page (horiz.) |
$1,125 |
$1,080 |
$1,030 |
$960 |
1/2 Column |
$705 |
$685 |
$640 |
$600 |
4-color (full) - add $600 / 4-color
(1/2- or 1/3-page) - add $400 / 4-color (1/2-column) - add
$200
* All ad prices are net. ABI members enjoy
a variety of benefits, including discounts on advertising. Agencies may
qualify for the member rate by joining themselves, or providing the
name of an ABI member as the client. Visit www.abiworld.org/join.
Insertion Deadlines
through December 2010
Issue Date
|
Ad Space Insertion Order
Deadline* |
Ad Artwork Deadline**
|
Journal
Mails |
February |
Dec. 29 |
Jan. 15 |
Feb. 3 |
March |
Jan. 27 |
Feb. 12 |
March 3 |
April |
Feb. 24 |
March 15 |
March 31 |
May |
March 24 |
April 12 |
April 28 |
June |
April 26 |
May 17 |
June 2 |
July/August |
June 22 |
July 12 |
July 28 |
September |
July 28 |
Aug. 16 |
Sept. 1 |
October |
Aug. 24 |
Sept. 13 |
Sept. 29 |
November |
Sept. 28 |
Oct. 18 |
Nov. 3 |
December/January |
Oct. 22 |
Nov. 10 |
Nov. 29 |
Special Issues: May:
Annual Spring Meeting • October: NCBJ distribution and Annual
Report • December/January: Winter Leadership
Conference
* All ad space must be
reserved by this date. ** Final ad artwork due to
ABI.
Invoices and tear sheets (proof of ad placement) will be sent for all
advertisements placed. Payment is due upon receipt and should be sent
to: ABI Staff Accountant, 44 Canal Center Plaza, Suite 400,
Alexandria, VA 22314. ABI reserves the right to hold the advertising
agency and the advertiser jointly responsible for all payments. Ads
will not be inserted for advertisers or agencies whose accounts are
more than 30 days overdue.
Bonus to Print Advertisers: Link
to Your Web Site via the Online Interactive
Journal!
Each month, the current issue of the ABI Journal is displayed
on ABI's Web site under the Publications drop-down menu in an
interactive format, allowing viewers to more efficiently search,
navigate and turn the pages online. As an added benefit to print
advertisers, all Journal advertisements, which are displayed
on the interactive online version of the Journal, can be linked
directly to a Web page designated by each print advertiser. There is no
additional charge for the added benefit of a link to the advertiser's
designated Web page on each current interactive issue; each print
advertiser simply provides its chosen Web URL on its monthly insertion
order. (Back issues of the ABI Journal are archived on ABI's
Web site, but only the current version is interactive.) For pricing
options and specifications on making your interactive Journal
advertisement animated, please contact ABI at (703)
739-0800 for a quote.
Link a Video Clip
to Your Interactive Journal Ad!
For just $250 more, you can now provide a link to a video clip on
your Web site that will play when a reader of the current interactive
Journal clicks on your ad! Please contact ABI at (703) 739-0800
for more information.
American Bankruptcy Institute
44 Canal Center Plaza, Suite 400
Alexandria, VA 22314
Contact: Anne-Marie Corkran
Tel: (703) 739-0800
Fax: (703) 739-1060
E-mail: marketing@abiworld.org
Related Files
ABI Journal Rate Sheet 2010 (PDF File)
ABI Journal Advertising Contract 2010 (PDF File)
ABI Journal Insertion Order 2010 (PDF File)
|
|